FLW announces new VP of Marketing – FLW Outdoors.com


MINNEAPOLIS – FLW, the world’s largest tournament-fishing organization, announced today that Patterson Leeth will join FLW in the position of Vice President of Marketing. Leeth, who previously worked for Minneapolis-based creative agency Take It To Eleven, will report directly to Trisha Blake, President of Marketing at FLW. In this role he will be responsible for providing strategic direction for all of FLW’s marketing initiatives.

“Patterson brings a unique blend of marketing knowledge and true passion for the outdoors lifestyle,” Blake said. “He has been pivotal in the growth of multiple brands in the service and consumer sales industries. Both his talents and unique perspective will add a great deal to our team.”

Bridget Grigsby, who has been with the company for 12 years, will be moving on to pursue other opportunities.

“Bridget has played an important role in the growth of our company. We want to thank her for her loyalty, dedication and contributions. FLW wishes her the best in all future endeavors,” Blake said.


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