Friday, July 19, 2024

HUMMINBIRD: The Brilliance of SmartStrike



Humminbird® SmartStrike™ Poised To Change The Fish-Finding Game Forever

SmartStrike™ allows anglers to develop fish-catching patterns faster than ever before



Orlando, Fl. (July 13, 2014) – Anglers are fast discovering the nearly limitless power, customizability and ease of use of Humminbird ONIX™ and ION™ sonar units.


“ONIX™ represents the most versatile and powerful sonar hardware on the water. Now add SmartStrike™ software to the mix and the power and technology is truly unprecedented,” says Dale Logue, Director of Marketing, Humminbird®.



This SmartStrike™ screen capture from Georgia’s Chattahoochee River demonstrates how anglers can runSmartStrike predictive patterning simultaneously with other patented Humminbird® LakeMaster® features. For example, the angler has engaged Depth Highlight to label the 60-foot contour in green; Shallow Depth Highlight to reveal shallow danger areas in red; and, high-probability summer bass habitat in purple – based on the angler’s unique search criteria. 



For ONIX and ION users, there are even more bells and whistles in the shape of SmartStrike, an SD card-based cartography product from Humminbird LakeMaster, currently available for nine different North American regions, including Dakotas/Nebraska, Great Lakes, Great Plains, Midsouth States, Minnesota, Southeast States, Western States, Wisconsin and Woods/Rainy. The full capabilities of SmartStrike can be used on any HD LakeMaster maps in these regional software packages.


Let’s face it: Whether you’re a tournament angler or a weekend warrior, we all wish we had more time on the water. Now imagine a software program on your ONIX or ION unit that actually helped you locate and pattern fish by entering a few key details on the screen.

That’s exactly what SmartStrike does.

Based on search parameters like fish species, season, time of day, weather conditions,

etc., SmartStrike highlights areas of high-definition Humminbird LakeMaster waters

where fish are likely to be located, minimizing time-consuming searches. It will also

“Find Similar Areas,” which means it’ll match areas where you catch fish with other

areas like it on the map. This all amounts to minimal guesswork, searching or wasted

casting, thus maximizing your time on the water to fish.


SmartStrike™ is currently available to Humminbird® ONIX™ and ION™ users for nine North American regions, including Dakotas/Nebraska, Great Lakes, Great Plains, Midsouth States, Minnesota, Southeast States, Western States, Wisconsin and Woods/Rainy.



Jamey Caldwell, bass pro and U.S. Army Sergeant Major, Special Operations, says the software has allowed him to fish “better, stronger and faster with military precision.”


“The best thing about SmartStrike is I can start my day off by doing a search

and running areas that SmartStrike recommends for all the parameters I put in. Then I

start narrowing down and figuring out a pattern. Once I find a pattern I simply hit ‘find

similar areas.’ It’s a huge time saver. Definitely enhances my ability to pattern fish,

allowing me to do it quicker than ever before.”


Build your own custom search based on whatever criteria you choose. Or click on any

location on a lake, select Find Similar Areas, and millions of data points are searched to return other areas like the one you selected. The SmartStrike engine searches depth

ranges, aspect, type of structure, proximity to major types of lake structure, and more

to quickly reveal your results.


  • Season
  • Time of day
  • Water conditions
  • Cloud cover
  • Wind
  • Depth
  • Structure
  • Slope
  • Aspect
  • Sun & current exposure


SmartStrike SD map cards are compatible with the new Humminbird® ONIX Series, the next evolution of all-in-one fishing systems. Humminbird SmartStrike full-search functionality is exclusive to Humminbird LakeMaster high-definition waters.


About Humminbird ONIX

The new Humminbird ONIX series boasts a rich multi-user interface that is completely customizable to the individual needs of anglers and boaters, while remaining extremely easy-to-use via a full complement of multi-touch capabilities.

Humminbird’s Cross Touch™ offers Multi-Gesture Control, which allows menu navigation and feature activation with a tap, swipe or pinch. Going a step forward in fail-safe operation for mission-critical angling and boating, ONIX also features redundant, traditional touchpad controls for complete control in bad weather.


The ONIX family currently comprises four models, offering anglers the benefits of powerful Cross Touch with the sonar, imaging and navigation features they need most. All units feature 1024 x 768 best-in-class screen resolution on 10.4- or 8.4-inch displays.



  • HD Side Imaging/HD Down Imaging (ONIX 8 SI & ONIX 10 SI)
  • DualBeam PLUS™ Sonar w/SwitchFire™
  • Digital Signal Processing (DSP)
  • Internal Precision GPS
  • Built-In Tri-Fuel™ Cartography, including Navionics®, C-MAP® by Jeppesen® and Humminbird® charts


  • C-MAP® 4D High Resolution Bathymetry by Jeppesen®
  • Navionics® Gold/HotMaps™ Platinum™
  • Humminbird® LakeMaster®
  • Humminbird® AutoChart™
  • Humminbird® SmartStrike™
  • Minn Kota® i-Pilot® Link™
  • Low-, medium- or high-frequency CHIRP, exclusive to Humminbird®
  • 360 Imaging™
  • Radar
  • AIS
  • Compass
  • IP Marine Camera


For more information visit, contact Humminbird, 678 Humminbird Lane, Eufaula, AL 36027, or call 800-633-1468.


About Johnson Outdoors Marine Electronics, Inc.

Johnson Outdoors Marine Electronics, Inc. is a wholly owned subsidiary of Johnson Outdoors  and consists of the Humminbird®, Minn Kota® and Cannon® brands. Humminbird® is a leading global innovator and manufacturer of marine electronics products including fishfinders, multifunction displays, autopilots, ice flashers, and premium cartography products. Minn Kota® is the world’s leading manufacturer of electric trolling motors, as well as offers a complete line of shallow water anchors, battery chargers and marine accessories. Cannon® is the leader in controlled-depth fishing and includes a full line of downrigger products and accessories.






Jim Edlund

Traditions Media, LLC



Cory Schmidt

Traditions Media, LLC


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