‘Brave New World’ Of Fishing Electronics – ICAST 2014


‘Brave New World’ Of Fishing Electronics

Humminbird’s ONIX™ offers anglers untapped power, ease-of-use and customizability



ORLANDO, FL. (7/27/14) – Many of the game-changing features anglers have come to rely on are Humminbird® innovations, from the first 3D Sonar to the first consumer Side Imaging™ Sonar System and 360 Imaging™, still the only technology that allows anglers to see in a full circle around the boat.





The goal of all these technologies? Help anglers find and catch fish faster than ever before.


Continuing down the path of practical innovations, Humminbird’s new ONIX™ Series represents the apex of research and development in fishing electronics.


Untapped power. Unparalleled ease-of-use. Endless customizability. The lightning speed and response of a touchscreen with the security of simultaneous touchpad control called CrossTouch™. And add-on technologies like SmartStrike™ and AutoChart™ LIVE that simply have no peers in the industry or on the water.


Swipe. Pinch. Tap. Never compromise control: find the fish, catch the fish.


While British writer Aldous Huxley imagined a dystopian future of man vs technology, Humminbird’s ‘Brave New World’ demonstrates today how angler and machine can work in tandem toward fishing perfection.


Humminbird ONIX™ Series: The future has arrived. 

For more information visit humminbird.com, contact Humminbird, 678 Humminbird Lane, Eufaula, AL 36027, or call 800-633-1468.


About Johnson Outdoors Marine Electronics, Inc.

Johnson Outdoors Marine Electronics, Inc. is a wholly owned subsidiary of Johnson Outdoors  and consists of the Humminbird®, Minn Kota® and Cannon® brands. Humminbird® is a leading global innovator and manufacturer of marine electronics products including fishfinders, multifunction displays, autopilots, ice flashers, and premium cartography products. Minn Kota® is the world’s leading manufacturer of electric trolling motors, as well as offers a complete line of shallow water anchors, battery chargers and marine accessories. Cannon® is the leader in controlled-depth fishing and includes a full line of downrigger products and accessories.






Jim Edlund

Traditions Media, LLC




Cory Schmidt

Traditions Media, LLC



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