Wednesday, May 29, 2024



MINNEAPOLIS (Feb. 6, 2015) – FLW, the world’s largest bass fishing tournament organization, has announced today a continued partnership with Plano, an industry leader in outdoor equipment protection and storage solutions, and Frabill, providers of the most trusted gear in the fishing industry. Terms of the deal were not disclosed.

“Plano and Frabill are iconic brands that stand for quality and reliability,” said Trish Blake, FLW president of marketing. “FLW is proud to continue our longstanding partnership with such powerful brands.”
Per the agreement, Plano and Frabill will receive exposure through FLW’s website and social media communities. Their brand will also be visible at FLW’s world class tournaments and expos, in FLW Bass Fishing magazine and on the “FLW’ television show which is broadcast on NBC Sports Network in high definition (HD) to more than 564 million viewers.
“We view FLW as a platform that goes a long way in reaching our core audience and elevating the sport to audiences around the country,” said Ben Rand, Plano director of marketing. “Plano and Frabill are excited to continue our partnership with FLW. All of the events allow our brands to be seen throughout the year and on a platform where they are viewed as being synonymous with many of the best anglers in the world.”
For more than 60 years, Plano has been known for their user-friendly designs and durability. In addition to their famed tackle boxes, Plano also offers an array of storage containers for firearms, bows and hand tools. The company also has a line of shelving units and rugged bags for medical use. To learn more about Plano’s product portfolio, visit
Plano acquired Frabill in 2012, creating a partnership with more than 150 years of combined industry experience, values and product quality. In 2015, Frabill will continue to provide Conservation Series landing nets for use in Walmart FLW Tour boats and the critically acclaimed F-Series Storm Gear and apparel to keep anglers warm and dry in all conditions.
FLW is the industry’s premier tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2015 over the course of 229 tournaments across five tournament circuits, four of which provide an avenue to the sport’s richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW tournament fishing can be seen on the Emmy-nominated “FLW” television show and is broadcast to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world. For more information about FLW visit and look for FLW on Twitter, Facebook, Instagram and YouTube.
Frabill was established in 1938 and is celebrating 76 years of providing the most trusted gear in the fishing industry. Frabill’s fresh and saltwater products include a wide selection of landing nets, portable aeration systems, bait containers, bait care, bait traps and seines, apparel and other fishing accessories. Frabill’s ice fishing product mix consists of portable ice fishing shelters, ice fishing rods and combos, tip-ups, bait containers, portable aeration, apparel and other ice fishing accessories.
For more information on Frabill, visit or
Plano Molding Company, headquartered in Plano, Illinois, is a leading supplier of plastic organizational products. Founded in 1932, the company’s products include Plano® brand fishing tackle boxes, its first proprietary business and still best known product line. Plano also supplies Plano® gun and archery cases and other shooters storage items, Plano® tool boxes and plastic utility shelving, and Caboodles® cosmetic cases. Most recently, Plano introduced a line of craft storage products under the Creative Options by Plano® brand.

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