Friday, June 21, 2024

Welcome to the Family – Bass Cat and Yar-Craft!


Welcome to the Family – Bass Cat and Yar-Craft!



Today our family grew and we could not be more excited. Nautique’s parent company, Correct Craft, acquired both Bass Cat and Yar-Craft – the two premier freshwater fishing brands in the boating industry.

Bass Cat is the industry’s highest quality bass fishing boat and, during the years JD Power surveyed boating customers, Bass Cat was the highest quality boat in the ENTIRE boating industry! Yar-Craft is the industry’s highest quality walleye fishing boat and both brands are known for outstanding customer service. So, as you can see, they will fit right in with our family!

Both Bass Cat and Yar-Craft have great organizational cultures and Ron and Jan Pierce and their family (the prior owners) have done a great job leading them and building these brands. Over the past year I have grown to significantly respect the Pierce family and I am thrilled to announce that Rick Pierce, the founder’s son, has agreed to stay on as President of both brands. The Bass Cat and Yar-Craft boats are built by loyal and hardworking employees in Mountain Home, Arkansas and we have no plans to change either the team or location. We bought these brands because they are already great brands with great teams!

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