February tournament teams up premium truck caps with popular fishing competition


MASSILLON, Ohio – A.R.E. Accessories has renewed its Elite tournament sponsorship with B.A.S.S., the leading U.S. bass fishing organization.  As the title sponsor of the A.R.E. Truck Caps Bassmaster Elite tournament at Lake Okeechobee in Okeechobee, Fla. on February 23-26, 2017, A.R.E. will be on-hand at the professional fishing event to demonstrate the perfect fit of A.R.E. truck caps with bass fishing, a sport that is followed by outdoor enthusiasts all across the nation.

At the February tournament, A.R.E. will display a 2016 Toyota project truck outfitted for fishing, while offering spectators a chance to win a variety of prizes. There’s also a chance to meet one of A.R.E.’s sponsored anglers, which include Britt Meyers, Justin Lucas, Adrian Avena and Jordan Lee.   Attendees can also learn about A.R.E.’s truck caps and other products from company representatives.

A.R.E.’s partnership with B.A.S.S. is now in its fourth consecutive year and also includes a “Top Angler Contingency Program” for the Elite tournaments.  The truck cap manufacturer also works closely with other sponsors active in the Bassmaster network.

“There’s no better opportunity for A.R.E. Accessories to meet outdoor sportsmen than at our sponsored Bassmaster Elite fishing tournament.  Fishing enthusiasts will see first-hand how our products can help them organize, store and transport their gear,” said Bryan Mutchler, A.R.E. marketing manager. “By partnering with B.A.S.S. and the Elite Series tournament at Lake Okeechobee, A.R.E. is able to actively support a sport we are enthusiastic about and demonstrate the ideal fit of our products for outdoor lifestyles.”

Look for A.R.E.’s ads in Bassmaster and B.A.S.S. Times Magazines and its television commercial airing during the A.R.E. Truck Caps Bassmaster Elite tournament as well as throughout the fishing season.

About B.A.S.S.
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2), social media programs and events. For more than 45 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

About A.R.E. Accessories
A.R.E. Accessories, a Truck Hero, Inc. company, began manufacturing aluminum frame truck caps in 1969 and has become a leading manufacturer of fiberglass truck caps and hard tonneau covers for consumer and fleet/commercial use. At its ISO 9001:2008-certified manufacturing facilities, A.R.E.’s 670 employees create the products that are sold through a network of more than 675 independent authorized dealers. For more information, contact A.R.E. at 400 Nave Rd. S.E., P.O. Box 1100, Massillon, OH 44648, email contact@4are.com, call 800-649-4ARE or visit www.4are.com.