B.A.S.S. To Launch Weekly National Radio Program
BIRMINGHAM, Ala. — Bassmaster Radio, a new weekly program focusing on professional bass fishing, debuts Saturday, March 4, on more than 100 radio stations nationwide, B.A.S.S. announced today.
Hosted by veteran broadcaster Thom Abraham, a passionate bass angler and tournament fisherman from Winchester, Tenn., the new one-hour program will be available to 126 stations on the SB Nation Radio network coast to coast, as well as on additional stations in Kentucky, Tennessee and Alabama. The program will also be streamed on Bassmaster.com, where fans can listen to it either live or on demand.
“We at B.A.S.S. have long been fans of Thom Abraham and his Southern Bass Radio program, which has covered the sport of bass fishing — especially the Bassmaster Elite Series — in such a professional and entertaining way over the years,” said Bruce Akin, CEO of the 500,000-member B.A.S.S. “He’s a lifetime B.A.S.S. member and one of professional fishing’s biggest fans. Thom was an easy choice to host the first weekly Bassmaster Radio program.”
Noting that B.A.S.S. already is the industry leader in every other media platform, including television, magazines, website and social media, Akin said, “Launching Bassmaster Radio furthers our mission of providing cutting-edge content about bass fishing wherever, whenever and however fans want to consume it.”
The new show will feature coverage of the Bassmaster Elite Series, the Bass Pro Shops Bassmaster Opens and the GEICO Bassmaster Classic presented by DICK’S Sporting Goods. It also includes tips and strategies from the pros, as well as insight into the latest trends and technologies important to bass anglers of all skill levels.
“We’ll go behind the scenes with the legends of professional bass fishing through interviews, as well as today’s stars and up-and-coming anglers,” said Abraham. “I’m a lifelong bass fisherman, a huge fan of B.A.S.S. and an incurable tournament angler. I can’t wait to bring the sport that I love to fishing fans all across the nation.”
“This is the kind of program everyone can enjoy,” said David Gow, CEO of Gow Media and SB Nation Radio. “With Thom at the helm and the vast resources of B.A.S.S. supporting, you can count on this show being immensely entertaining and informative.”
Based in Houston, Gow Media distributes audio content reaching an estimated 6.5 million people each week on a network of more than 500 terrestrial radio stations, Sirius Satellite Radio, mobile and digital partners. Formerly operating under the Yahoo! Sports Radio brand name, Gow Media also owns two sports talk radio stations in Houston, which will host the upcoming GEICO Bassmaster Classic presented by DICK’S Sporting Goods March 24-26.
(Note to Editors: Images accompanying this release will be available on Bassmastermedia.com as soon as possible.)
About B.A.S.S.
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2), social media programs and events. For more than 45 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, Academy Sports + Outdoors B.A.S.S. Nation presented by Magellan, Carhartt Bassmaster College Series presented by Bass Pro Shops, Costa Bassmaster High School Series presented by DICK’S Sporting Goods, Toyota Bonus Bucks Bassmaster Team Championship and the ultimate celebration of competitive fishing, the GEICO Bassmaster Classic presented by DICK’S Sporting Goods.