Go small for big success with RAPALA Ultra Light lures – Rapala May 16,2017

0
967

Bigger isn’t always better. Sometimes it’s the smaller baits that catch the big guns. To help anglers load the boat when fish are chasing small forage, Rapala® created its Ultra Light line-up.

In certain times of year, even the biggest fish will key more on fry and young-of-year baitfish than larger, mature forage. So matching the hatch requires scaling down in lure size.

“When you hear people talking ‘match the hatch,’ they’re often talking more about color,” says Bernie Schultz, a seven-time Bassmaster Classic qualifier. “But matching the size of the forage that fish are eating is equally important in getting bites.”

So the next time fish turn down your favorite go-to baits in traditional sizes, tie on an Ultra Light Rippin’ Rap, Ultra Light Pop, Ultra Light Shad or Ultra Light Minnow.