Over the past year, there has been much talk surrounding the continued viability of MLF, as several top pros have made their departure. However, it appears that one of the nation’s top outdoor apparel brands is not among those harboring doubt. In fact, the company’s continued show of support is set to assist in sustaining MLF action for a number of years to come.
Mossy Oak recently announced a new multi-year expansion of their sponsorship of Major League Fishing. As a result of this renewed partnership, Mossy Oak retains its status as the official camo-manufacturer of MLF. As it stands, this partnership is set to continue through the end of the 2024 season.
Over the past decade, Mossy Oak has delved headlong into the production of activewear specifically geared toward the avid angler. The company, headquartered in West Point, Mississippi, has continually supported various forms of competitive angling during this period.
Mossy Oak’s Chief Sales Officer, Chris Paradise, was quick to express his approval for the company’s continued partnership with MLF. “We are very excited about our expanded partnership with Major League Fishing. Our ultimate goal is to connect with our loyal and growing Mossy Oak fishing consumers and customers via the strongest and most authentic reach possible. Major League Fishing and their leading, broad-based media platform delivers on that expectation greatly.”
Equally as enthusiastic was MLF President and CEO, Jim Wilburn. “Their (Mossy Oak) commitment to our anglers, fans, and the sport of professional bass fishing has been consistent since 2018 and their innovative and realistic camouflage patterns are a huge hit with anglers, hunters, and outdoorsmen alike. To partner with an organization that shares the same love and passion for fishing and the outdoors as we do is very special.”