Thursday, July 25, 2024

O’Reilly Auto Parts Named Presenting Sponsor of Bass Pro Tour Stage Six at the James River


BENTON, Ky. (June 21, 2024) – Major League Fishing (MLF) announced today that O’Reilly Auto Parts, a leading specialty retailer of automotive aftermarket parts, tools, supplies, equipment and accessories, has been named the official presenting sponsor of the Major League Fishing (MLF) Bass Pro Tour event at the James River next week. MLF Bass Pro Tour General Tire Stage Six at James River Presented by O’Reilly Auto Parts will take place June 25-30 in Richmond, Virginia.

“This is a great opportunity for O’Reilly Auto Parts to support a fan-favorite outdoor sport, while also reminding customers that our expertise extends beyond highway vehicles,” said Hugo Sanchez, vice president of Advertising and Marketing for O’Reilly Auto Parts. “Customers can visit O’Reilly Auto Parts or for a wide variety of marine, agricultural and heavy-duty parts and accessories that we carry. We’re here to help whether you’re cruising down the highway, enjoying your favorite fishery or working on your land.”

While the James River has hosted numerous bass tournaments over the years, this will be the Bass Pro Tour’s maiden voyage on the fishery. MLF’s experience on the James includes Phoenix Bass Fishing League tournaments, several Toyota Series events, the 2003 Forrest Wood Cup and a Tackle Warehouse Pro Circuit event in 2022. The Bass Pro Tour features anglers competing using the MLF catch, weigh, immediate-release format, in which anglers catch as much weight as they can each day, while also feeling the pressure and intensity of the SCORETRACKER® leaderboard.

General Tire Stage Six at James River Presented by O’Reilly Auto Parts will feature live coverage on the final two days of the Qualifying Rounds, the Knockout Round and the Championship Round of competition. MLFNOW!® is livestreamed on and the MyOutdoorTV (MOTV) and Rumble apps.

Television coverage of General Tire Stage Six at James River Presented by O’Reilly Auto Parts will air as a two-hour episode on Discovery, starting at 7 a.m. ET, on Saturday, Nov. 9. New MLF episodes premiere each Saturday morning on Discovery, with re-airings on Outdoor Channel.

For additional information about MLF, its tournaments and sponsors, visit To learn more about O’Reilly Auto Parts and its full line of automotive replacement parts, visit

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