SPRINGFIELD, Mo. – Noted conservationist and Bass Pro Shops founder Johnny Morris is challenging families everywhere to get off the couch and head outdoors to discover the fun of fishing this summer. Bass Pro Shops is donating 40,000 rods and reels to nonprofit organizations that help kids from all backgrounds connect to the outdoors. The effort is part of Gone Fishing, a nationwide movement that aims to introduce the sport to families everywhere through donations, nonprofit partnerships and free catch-and-release ponds at Bass Pro Shops locations across North America on June 10-11 and 17-18.Morris was inspired to create the initiative after reflecting on childhood memories of fishing with his family. These experiences helped shape his lifelong passion for the outdoors and wildlife conservation.
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