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The Social Media Seesaw: Why Bass Anglers Need a Backup Plan

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The recent TikTok rollercoaster – banned one minute, back the next – reveals a crucial truth about digital platforms: nothing is guaranteed in the social media world. One day you’re building a fishing empire through viral videos and live tournament coverage, the next day your digital kingdom could vanish with the stroke of a legislative pen.

Think about it. How many fishing influencers put all their eggs in the TikTok basket? The platform transformed weekend anglers into digital celebrities, with some building six-figure businesses through their content and online stores. But this recent close call exposes the vulnerability of relying too heavily on any single platform.

It’s like fishing with only one lure in your tackle box. Sure, it might be catching fish today, but what happens when conditions change? Smart anglers know the value of versatility, and smart content creators should too.

The question isn’t just about TikTok anymore. What if Facebook disappeared tomorrow? Or Instagram? Or any platform where you’ve built your fishing community? These aren’t far-fetched scenarios in today’s rapidly shifting digital landscape.

This uncertainty inspired our creation of “Bass Chatter” – a message board where the fishing community owns the conversation. Think of it as your backup honey hole when your favorite fishing spot becomes inaccessible. It’s a place where anglers control their content and connections, free from the whims of big tech decisions or government regulations.

Here’s the real question: How diversified is your digital presence? Are you prepared for the next social media shakeup? Whether you’re a content creator, business owner, or passionate angler who loves sharing your catches, having a stable home base for your fishing community isn’t just smart – it’s essential.

What’s your take on this digital dilemma? How are you protecting your online fishing community from platform instability? Share your thoughts and experiences below, and consider joining us on Bass Chatter where your content stays in your control.

Remember, in fishing and in social media, the key to long-term success is never depending too heavily on just one spot.

Bass Chatter



Herber uses home-water knowledge to lead first day at Bassmaster Kayak Series at Lake Havasu

California’s Paul Herber has taken the Day 1 lead at the Newport Bassmaster Kayak Series at Lake Havasu presented by Native Watercraft.

Photo by Mark Cisneros/B.A.S.S.

Jan. 18, 2025

Herber uses home-water knowledge to lead first day at Bassmaster Kayak Series at Lake Havasu

LAKE HAVASU CITY, Ariz. — While a blistering Arctic storm made its frigid march across much of the continent Saturday, temperatures remained mild in the Arizona desert on Day 1 of the Newport Bassmaster Kayak Series at Lake Havasu presented by Native Watercraft.

The catch was fairly tepid, too, with Paul Herber of Canyon Lake, Calif., being the hottest angler of the day with his five best bass measuring a total of 87 inches. That gave Herber a 3½-inch lead over the second-place angler heading into the second and final day of the tournament on this 19,800-acre reservoir on the Arizona/California border.

Of the 111 competing on Lake Havasu, 42 zeroed on Day 1 of the derby and only 11 anglers caught a five-bass limit. Temperatures hovered around 60 degrees all day, but once the desert sun got overhead, the Havasu smallmouth bite disappeared.

That might have helped Herber, who at 39 years of age, has more than 20 years’ experience fishing Havasu and knows the lake’s nuances. This was, however, the first time he’s ever fished from a kayak, though he made it look relatively easy on Saturday.

“A lot of my friends fish kayak and they’ve been encouraging me to do it,” Herber said. “So, I rented one and was just out here giving it my all. Things worked out today.”

Herber, who owns a swimming pool repair company, targeted Havasu’s smallmouth bass early, throwing a series of Neko and Ned rigs, drop shots and the like. He had a limit within a couple hours of takeoff but went more than four hours before catching his biggest bass of the day — a 19-inch largemouth that helped him climb atop the leaderboard at Havasu. He said the big bass came on a swimbait.

“The smallmouth were biting, but that stopped when the sun came out,” he said. “So, then I chased a largemouth bite for hours before I finally got one about 2 p.m. I was very fortunate to already have a limit because it was not easy getting that last bite.”

With the lead in hand, and home-water knowledge in his corner, Herber said he’ll approach Day 2 in much the same way, hoping for similar results.

“I’m cautiously optimistic,” he said. “The smallmouth around here are notorious for being there one day and gone the next. But if I can get a couple in the boat early, that’ll be a good start. Then I focus on getting a big one to bite. Hopefully it works out like it did today.

Drew Gregory, the Kent, Ohio, resident who won last year’s Bassmaster Kayak Championship in Oklahoma, is in second place after Day 1 on Havasu with a five-fish limit measuring 83½ inches.

The remainder of the Top 5 halfway through the tournament include third, California’s Chris Cabral, 82½ inches; fourth, Nebraska’s Adam DeWitt, 82¼ inches; and fifth, Utah’s Caymen Rasmussen, 82 inches.

Cabral caught the big bass of the day — a 21.75-inch toad that helped him into third place.

The kayak event on Havasu is the first Bassmaster event of the 2025 season and one of six regular-season kayak tournaments on tap for the year. Other kayak showdowns are scheduled Feb. 1-2 on the Kissimmee (Fla.) Chain of Lakes; April 26-27 on Dale Hollow Reservoir in Tennessee; May 31-June 1 on Lake Tenkiller in Oklahoma; July 26-27 on Lake Champlain in New York; and Sept. 27-28 at Toledo Bend on the Texas/Louisiana border.

The 2025 Yamaha Rightwaters Bassmaster Kayak Series Championship scored by TourneyX is scheduled March 19-20 on Texas’ Lake Fork, immediately preceding the 2025 Bass Pro Shops Bassmaster Classic presented by Under Armour on Lake Ray Roberts near Fort Worth, Texas. Top anglers from the 2025 season compete in that tournament, while this year’s best from the kayak series are vying for spots in the 2026 championship.

The second and final day of the Newport Bassmaster Kayak Series at Lake Havasu presented by Native Watercraft will begin Sunday with a take-off at 7:30 a.m. MT. The derby is headquartered at Lake Havasu State Park, but competitors can launch anywhere on the lake. Lines come out of the water at 3:30 p.m. and awards will be presented to top anglers at approximately 6 p.m.

That ceremony will take place live on Bassmaster.com and fishing fans also can follow the catch throughout the day via the online leaderboard found there.

The Newport Bassmaster Kayak Series presented by Native Watercraft is scored by TourneyX.

Full results from the Newport Bassmaster Kayak Series at Lake Havasu presented by Native Watercraft are scored by TourneyX and can be found here.

Go Lake Havasu is sponsoring this week’s activities.



Winter showdown on tap for first Bassmaster Opens event at Clarks Hill Reservoir

Weather could give Clarks Hill Reservoir a chance to shine at the first Bassmaster Opens event Jan. 23-25.

Photo by Gary Tramontina/B.A.S.S.

Jan. 16, 2025

Winter showdown on tap for first Bassmaster Opens event at Clarks Hill Reservoir

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EVANS, Ga. — A true winter showdown is on tap for anglers fishing the first tournament of the St. Croix Bassmaster Opens presented by SEVIIN season at Clarks Hill Reservoir. Even with the cold temperatures and a daunting practice forecast, the potential for big bags is high, and 2024 Bass Pro Shops Bassmaster Team Championship Classic Fish-Off winner Tyler Campbell believes any section of the lake could produce winning bass.

“You typically see some solid weights this time of year,” the 2025 Bass Pro Shops Bassmaster Classic presented by Under Armour qualifier said. “There is a potential for 25- to 30-pound bags, and once every couple of years there is a double-digit-class bass caught. It wouldn’t surprise me to see a mega-bag, but low to mid-20s is about the average winning weight this time of year.

“Six of the Top 10 anglers could be doing something completely different from one another,” the Emmanuel University graduate added. “It is a very diverse fishery, and I think it will show out. I’m excited about it.”

Competition days are scheduled for Jan. 23-25 with daily takeoffs and weigh-ins to be held at Wildwood Park in Appling, Ga. The full field will compete the first two days of the event before the Top 10 competitors vie for the trophy on Championship Saturday. The winner, given they are signed up for all four tournaments in Division I of the Opens, will punch their ticket to the 2026 Bass Pro Shops Bassmaster Classic presented by Under Armour. 

Those registered for all of the Division I events will also earn points based on their finishes throughout the season, with the Top 50 anglers from Division 1 as well as the Top 50 anglers from Division II of the Opens qualifying for the Elite Qualifiers Series, a three-tournament series that will determine the nine anglers moving on to the Elite Series in 2026. 

Straddling the border between South Carolina and Georgia, the Savannah River impoundment has hosted plenty of Bassmaster events in the past, from the 1973 Bassmaster Classic won by Rayo Breckenridge to several Bassmaster Elite Series events in the early 2000s. Last February, B.A.S.S. returned to Clarks Hill as the College, High School and Junior Series took on the massive reservoir and brought impressive bags of largemouth and spotted bass to the scales.  

Depending on how much rain the lake receives, Campbell anticipates that anglers will be able to spread out and fish their strengths. 

“You will see some guys run to the very north end. The cool thing about Clarks Hill is you can win in any region of the lake. Guys will catch them deep and shallow. It is really weather-dependent. If we get a couple of good, bright, sunny days, you will see the shallow bass turn on.”

This is the first time in a long time Elite Series veteran Jason Williamson, who won the last Elite event that was held on Clarks Hill in May 2010, will be fishing a true winter tournament. December was mild across the region, but as soon as the calendar turned to the new year, Old Man Winter made his appearance.  

“It’s been cold. So, the water temperatures are going to be pretty low,” he said. 

He isn’t going away for this tournament, either. While this coming weekend is supposed to be relatively mild temperature-wise, forecasts call for heavy rains to accompany a cold front on Saturday and Sunday. When anglers start practice on Monday they will be greeted with 20-degree air in the morning. 

It will only get colder, as another weather system is expected to move into the area with the potential to drop several inches of snow. Whether the snow forecast actually comes to fruition is yet to be seen and likely won’t be accurately determined until one or two days out, but it could throw a wrench into some competitors’ game plans before some milder weather moves in for the tournament days. 

With this set of ingredients, Williamson anticipates plenty of spotted bass being caught in deeper water. Those bass will likely be chasing blueback herring, a staple baitfish in the Savannah River. Natural rock in deep water and deeper brushpiles will be key elements. Shaky heads, drop shots and minnow-style baits like a Zoom Winged Fluke will all come into play. 

“The spots are going to bite. The herring are going to be out deep,” he said. “The consistency will definitely be with the spotted bass. Guys that are good with their electronics, finding bait and structure, those are the guys who are going to shine. Sun and clouds are going to make a big difference. Cloud cover hanging around early in the mornings will change the game big time.”

While largemouth may be more lethargic that time of the year, Campbell anticipates whoever wins will likely land some of the better largemouth the lake has to offer. 

“(For the top half of the field) I would say it is going to be predominantly largemouth, but there will be plenty of quality spotted bass too. But guys near the top will have all largemouth or three or four largemouth and a spotted bass or two.”

Natural rock on top of deep humps will hold largemouth offshore. On the bank, meanwhile, Hurricane Helene provided plenty of new laydowns for the bass to hunker down around. Shallow crankbaits, jigs, spinnerbaits and ChatterBaits could all produce quality bites if the conditions are right.

“Conditions will be set up for power fishing,” Campbell said.

Daily takeoffs are scheduled for 7:15 a.m. and anglers will return for weigh-in beginning at 3:15 p.m. Full coverage of the tournament will be available on Bassmaster.com.

Visit Columbia County is hosting the event.



MLF’s Mark McWha: Leading the Toyota Series with Passion and Purpose

BENTON, Ky. (Jan. 16, 2025) – Fishing has been a way of life for Major League Fishing (MLF) Toyota Series Tournament Director Mark McWha since he was a teenager. Growing up in Hot Springs, Arkansas, McWha spent countless hours casting lines into local waters like Lake Hamilton and Lake Ouachita. Back then, it wasn’t about big wins or national acclaim. It was about night tournaments, friendly rivalries, and being on the water as much as possible.

“I’d fish two or three night tournaments a week, then maybe hit one over the weekend,” McWha recalled with a laugh. “It was a grind, but I loved every second of it.”

That passion ultimately led McWha to MLF in 2004, starting as a part-time field staff member for the Phoenix Bass Fishing League (BFL) circuit. His enthusiasm and work ethic quickly earned him a full-time role as a BFL tournament director in 2006. Over the next decade, McWha became a cornerstone of MLF’s tournament operations, overseeing countless events and building relationships with anglers and colleagues alike. In 2019, he took the reins of the Toyota Series, leading one of the most prestigious circuits in competitive fishing today.

Under McWha’s leadership, the Toyota Series has flourished, attracting anglers from all backgrounds. From seasoned touring pros to local fishing legends, the Toyota Series offers a competitive environment where the best of the best test their skills.

“What makes the Toyota Series so special is its hybrid nature,” McWha said. “You get the best local hammers and a mix of the Invitational and Bass Pro Tour professionals, creating a level of competition that is unmatched by any other circuit. If you earn a victory in a Toyota Series event, you’ve really accomplished something.”

McWha knows a thing or two about memorable moments. One of the highlights of his career was overseeing a Toyota Series Central Division tournament at Lake Guntersville in 2022 that drew a staggering 326 boats – one of the largest fields in MLF history. And while that tournament ran flawlessly and is certainly a moment to be proud of, McWha said his favorite memory is a more personal one – watching his longtime friend Hunter Baughman win a Toyota Series event at Truman Lake.

“I’ve known Hunter for years, and seeing him take home that trophy was incredible,” McWha said. “It’s those moments that stick with you.”

When he’s not running fishing tournaments, McWha is just as active outdoors. He’s an avid deer hunter and a die-hard Razorbacks fan, whether it’s football in the fall or baseball in the spring. Most of his free time, though, is spent with his wife, Stephanie, and stepson, Fisher, who’s making waves of his own as a standout high school football player.

For McWha, the Toyota Series is more than just another fishing circuit – it’s an opportunity to bring people together, create unforgettable experiences, and inspire the next generation of anglers.

“If you’ve been thinking about getting into tournament fishing, now’s the time,” he said. “The Toyota Series is where local legends and touring pros come together. It’s an experience like no other.”

Whether a seasoned professional or a weekend enthusiast, there’s never been a better opportunity for anglers to join the action. Register for a tournament on the Toyota Series today to make a mark in one of tournament bass fishing’s most exciting circuits.

Registration is now open for the 2025 Toyota Series Presented by Phoenix Boats. To sign up, click here, or contact MLF membership services at 270.252.1000. Competitors can contact tournament director Mark McWha directly with any questions at 270.703.9551.

For complete details and updated tournament information, visit MajorLeagueFishing.com. For regular Toyota Series updates, photos, tournament news and more, follow MLF5’s social media outlets at Facebook, Instagram, and YouTube.




Bassmaster Elite Series Pro Bill Lowen Announces New Partnership Lakewood ProductsBrookville, Ind. Pro to Organize with Lakewood Products

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Brookville, Ind. – January 15, 2025 – Bill Lowen, the Bassmaster Elite Series professional from Brookville, Indiana, on the eve of his 21st season on the professional tours, announces his partnership with Lakewood Products.  Lakewood Products is a manufacturer of premium storage and organization solutions for the outdoors.  Based in Suamico, Wisconsin, Lakewood Products features made in the USA solutions that backed with a lifetime warranty for the fishing, marine and hunting spaces.

Lowen, who makes his living competing on the Bassmaster Elite Series and other professional tours, is an avid outdoorsman who hunts all fall and winter.  “I am really excited about this partnership with Lakewood Products because I know how good the product line is,” said Lowen.  “I have used the mesh Billfolds to store my softbaits and transport them to and from the truck, RV and boat for a while now and they keep my plastics dry and well organized.  I also love the Lakewood hunting products for transporting guns, bows and ammunition to the range and the field; these products fit my lifestyle and they will for people who love the outdoors everywhere.”

Sara Lamson, Lakewood’s Sales and Marketing Director, explained that Lowen is exactly the type of angler the company looks for.  “We are a family here at Lakewood Products. Bill is without a doubt a great angler, but more importantly he is the kind of person that not only fits in here,” she said.  “He has the kind of character on and off the water that represents what Lakewood Family is all about.”

She continued to explain that the appeal to partnering with the 11-time Bassmaster Classic qualifier was wholistic.  “We welcomed Bill, and we have welcomed his entire family into ours because he exudes integrity, sportsmanship, and has a positive influence within the fishing community both on and off the water,” she said. “With Lowen on board, Lakewood anticipates a season marked by shared success on the water, a strengthened sense of family within the company and a broader reach of visibility to the fishing and outdoor community.”

Follow Lowen as he competes in the 2025 Bassmaster Elite Series and National Professional Fishing League this season.  Find out more about Lakewood Products at https://lakewoodproducts.com/.

About Bill Lowen:
Bill Lowen is a professional angler on the Bassmaster Elite Series entering his 21st season competition in B.A.S.S. competition.  Known as a shallow water angler, Lowen has built a reputation as the premier swim jig fisherman in the business and has displayed those skills throughout his career.  Although he is deserving of this reputation, he is wildly versatile as an angler, evidenced by his “Dollar Bill” nickname, given to him for his ability to finish in the money most of the events he enters.  In his career, Lowen has finished in the top 10 22 times, qualified for 11 trips to the Bassmaster Classic, is an Elite Series Champion and posted nearly $1.6 million in career earnings.

Lowen resides in Brookville, Ind. with his wife Jennifer, daughter Neveah and son Fischer.  He is an avid outdoorsman with a burning passion for waterfowl hunting and hunting in general during the offseason.  Lowen is sponsored by Xpress Boats, Yamaha Motors, Drake Waterfowl, Mossy Oak, RAILBLAZA, Lure Parts Online, Seaguar, T-H Marine, Ark Fishing International, Lakewood Products, ZOOM Baits, Grosse Savanne, BOSS Shot Shells, HUMMINBIRD, MINN KOTA, Impulse Lithium and Weida’s Marine.  Follow Lowen on his website at http://billlowen.com/ and on his social media channels: https://www.facebook.com/TurtleLowen/ and https://www.instagram.com/billlowenfishing/.



Harris Chain success will be weather dependent at first College Series event of the season

Cold fronts could play a major factor at the Strike King Bassmaster College Series presented by Bass Pro Shops at Harris Chain of Lakes.

Photo by Andy Crawford/B.A.S.S.

Jan. 15, 2025

Harris Chain success will be weather dependent at first College Series event of the season

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LEESBURG, Fla. The 2025 Strike King Bassmaster College Series presented by Bass Pro Shops season kicks off at the Harris Chain of Lakes, and St. Croix Bassmaster Opens presented by SEVIIN pro Bobby Bakewell believes weather conditions will play an important role.

“It is solely going to be dependent on cold fronts,” the 2025 Bass Pro Shops Bassmaster Classic presented by Under Armour qualifier said. “Everyone always thinks it is a slugfest, but it is either really good or it can be really tough. But there can be some really big bags that time of year for sure.”

Tournament days are scheduled for Jan. 22-23, with a one-day Strike King Bassmaster High School Series and Bassmaster Junior Series tournament to follow on Jan. 26. The college event will be the first tournament of the three-event Legends Trail series. The Legends Trail Team of the Year will receive an automatic bid to the College Classic Bracket presented by Lew’s. 

New for 2025, the top two highest-finishing teams in the Strike King Bassmaster College Series Bass Pro Shops Team of the Year race as well as each team that stands atop the rankings in the Legends and Lunkers divisions of the College Series will receive the exclusive honor of being named a Bassmaster College All-American. The All-Americans will be honored on the biggest stage in bass fishing, the 2026 Bass Pro Shops Bassmaster Classic presented by Under Armour.

Ever since Cole Sands and Conner DiMauro smashed the record books with their 2020 National Championship victory, the Harris Chain of Lakes has been a regular stop for the College Series, and the lake has produced massive bags every time. The College Series did not visit Leesburg last season, but the Elite Series did, and former Bethel angler John Garrett won that event with a four-day total of 84 pounds, 5 ounces.

Eight lakes make up the playing field for this event, but Bakewell believes Lake Apopka and Lake Griffin will be the most popular amongst the college anglers. 

Just like many other early-season tournaments that take place in Florida, Bakewell believes the success of the field will be determined by weather. If a cold front moves through right before the tournament begins, the Orlando native anticipates a tough bite. If anglers are greeted with a warming trend, Bakewell could see a slugfest breaking out. 

“If they are faced with the brunt of a cold front, it can make things very tough. It does not make Florida fish bite,” Bakewell said. “But if it is on the warmer side, it could be absolutely insane.”

A late-January event usually means the bass on the Harris Chain are either preparing to spawn or actively spawning, depending on conditions, meaning the bass will be fat and healthy. The moon will be trending toward a new moon as well. 

Shellbars are a common staging point for the largemouth as well as grass edges, but as it stands there isn’t much in the way of hydrilla in the lakes. 

“For the spawn, you are obviously going to be looking shallow, and then areas outside of that will hold prespawners. Shellbeds and grasslines will be key for that,” he said. 

Only Lake Griffin features consistent hydrilla, according to Bakewell. 

“Beauclair and Griffin are the only two lakes on the entire chain that have grass flats and semi-clear water,” Bakewell said. “They spray the heck out of all the grass and the only grass they won’t spray is eelgrass, which is what is predominantly in Beauclair. Griffin has so much hydrilla they can’t really eradicate it.

“As far as the other lakes go, you will be hard-pressed to find any grass. It will be a very subtle amount, but that subtle amount could win you the tournament.” 

Bakewell anticipates Carolina rigs, Senkos, ChatterBaits and jerkbaits will all come into play during this event as well as sight-fishing baits for anglers who come across bass locked on bed. 

The Greater Orlando Sports Commission is hosting the tournament.

2025 Bassmaster College Series Title Sponsor: Strike King

2025 Bassmaster College Series Presenting Sponsor: Bass Pro Shops

2025 Bassmaster College Series Platinum Sponsor: Toyota
2025 Bassmaster College Series Premier Sponsors: Dakota Lithium, Humminbird, Mercury, Minn Kota, Nitro Boats, Power-Pole, Progressive Insurance, Ranger Boats, Rapala, Skeeter Boats, Yamaha
2025 Bassmaster College Series Supporting Sponsors: AFTCO, Daiwa, Garmin, Lew’s, Lowrance, Marathon, Triton Boats, VMC

2025 Bassmaster College Series Youth Sponsors: Seaguar, Shimano



What a year these VA anglers had

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The following list is in no particular order & based on the opinions & research at the Bass Cast.

This years list is a little long because we added a couple teams

Chris Brummett
Tyler Trent
David Williams
Billy Shelton 3
Todd Langford
Eddy Glasscock & Billy Dunn
Brian Calloway & Tony Thombs
Ryan Powrozik
Brandon Gray
Billy Kohls
Mike Nichols & Martin Winn
Chaz Carrington & Jarod Williams
JT Palmore
Josh & March Wagy
Clay Samples
Edd Loughran
Jacob Powrozik
Martin Villa
David Dudley
Travis Lugar
Robert Gright
Adam Richardson
Bryan Elrod
Broderick Luckey
Nicky Skinner



Reese Fishing Introduces NEXT 2 Lineup of Fishing Rods Company Unveils New Product at First Public Expo in Sacramento

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Reese Fishing Introduces NEXT 2 Lineup of Fishing Rods Company Unveils New Product at First Public Expo in Sacramento

AUBURN, Calif. – January 15, 2025 –– Skeet Reese, Bass Fishing Hall of Fame inductee and the founder of Reese Fishing, made his first appearance on the bass fishing scene in Northern California nearly 40 years ago.  Now, his namesake brand, Reese Fishing is launching its newest lineup – The NEXT 2 Series – and making its first public appearance at the most popular Outdoors Show in Northern California, The International Sportsman’s Exposition in Sacramento January 16 – 19, 2025 at Cal Expo.

For Reese, unveiling his newest lineup of fishing rods represents his most important and innovative design and engineering work to date.  “I am extremely proud to show NEXT 2 to the fishing public,” said Reese.  I’ve poured all of my knowledge, all of my experience and my heart into producing the finest rods I have ever fished, and I know people will love how they turned out; I’m excited to hear the response.”

Next 2 series is the next phase in fishing rod evolution.  It is built to be the best feeling, lightest, strongest and most sensitive fishing rod available today.   NEXT 2 begins with a custom designed, larger diameter, soft touch casting reel seats and carbon fiber handles to maximize fishing rod ergonomics. The reel seat and custom carbon fiber grips create a nearly seamless connection at the handle allowing the hand and fingers to spread out naturally with the reel and become one with the rod. 

NEXT 2 is built with 30- and 40-Ton unsanded rod blanks that are custom layered to give the angler a precise, crisp action to each model. To enhance the build, they are made with the highest quality resins and construction process to give the rod precision feel, light weight while ensuring durability. 

They are finished with Sea Guide XO Guides with Silicon Nitride inserts to reduce weight and withstand the rigors of modern fishing lines and high stress environments. They also feature Reese’s custom designed hook keepers that are specifically placed for the type of rod. NEXT 2 is available in 23 models to meet every angler’s fishing needs.

Releasing NEXT 2 and making the first public appearance with Reese Fishing at the Sacramento ISE show at Cal Expo also brings significant joy to Reese.  “This area has been my home for nearly 30 years, and I’ve worked this show much of my professional life, so it means something to debut here,” he said.  “I’m excited that all the Nor Cal anglers going to the ISE show in Sacramento will get to see our Reese Fishing products for the first time.

“I am also thrilled to get to unveil my greatest rod designs yet with my NEXT 2 lineup of rods. These are the most comfortable rods I’ve ever fished and are my true pride and joy as a designer and businessman,” he said.  “We have some great show specials for everyone and are looking forward to seeing everyone there.”

Sacramento International Sportsman’s Expo will be held at Cal Expo on January 16 through 19, 2025, located at 1600 Exposition Blvd. Sacramento, CA 95815. Show hours are Thursday and Friday 11:00AM to 8:00PM, Saturday 10:00AM to 8:00PM and Sunday 10:00 to 4:00PM.  Reese Fishing is located in the Fishing Hall in booth 3314.



Huk partners with B.A.S.S. to launch Bassmaster College Series All-American Program

New for 2025, B.A.S.S. has announced the Bassmaster College All-American Program presented by Huk.

Jan. 15, 2025

Huk partners with B.A.S.S. to launch Bassmaster College Series All-American Program

BIRMINGHAM, Ala. — Launching in 2025, B.A.S.S. has announced the Bassmaster College Series All-American Program and welcomes presenting sponsor Huk, a leader in performance fishing apparel and footwear, to this new initiative.

The program will name eight College All-Americans to its 2026 class, with finalists being determined based on their performance in the 2025 Strike King Bassmaster College Series presented by Bass Pro Shops. The top two highest-finishing teams in the Strike King Bassmaster College Series Bass Pro Shops Team of the Year race as well as each team that stands atop the rankings in the Legends and Lunkers divisions of the College Series will receive the exclusive honor of being named a Bassmaster College All-American. The All-Americans will be honored on the biggest stage in bass fishing, the 2026 Bass Pro Shops Bassmaster Classic presented by Under Armour.

“The All-American designation is awarded to the very best college fishermen in the country and is based on team performance during the season,” said Glenn Cale, B.A.S.S. tournament manager for the College, High School and Junior Series. “These young anglers will battle it out in three events in one of two divisions. The road to being named an All-American is not an easy path; these anglers are extremely skilled, and they take each competition very seriously for their schools.”

“Huk was founded by creating performance driven energy through tournament fishing and we’re stoked to bring this same level of excitement to the Bassmaster All-American program,” said Prescott Hughes, Huk Fishing marketing manager. “Opportunities like this will drive the future of the sport and inspire youth anglers to make it to the next level. The passion these collegiate anglers bring to the sport is unmatched and we are excited to bring added fuel this season.”

The Bassmaster College Series features a two-division format with three tour stops each — the Legends Trail and the Lunkers Trail.

The Legends Trail kicks off the 2025 season Jan. 22-23 at Harris Chain of Lakes in Leesburg, Fla., before traveling to Smith Lake in Cullman, Ala., Feb. 26-27 and then making its final stop at Lake Eufaula in Eufaula, Okla., April 2-3.

The Lunkers Trail will begin competition at Lake Okeechobee in Clewiston, Fla., Jan. 29-30, and will then head to Buggs Island in Mecklenburg County, N.C., April 30-May 1 before closing out the regular season at Chickamauga Lake in Dayton, Tenn., May 30-31. The Team of the Year race can be followed throughout the season on Bassmaster.com.

About Marolina Outdoor Inc.
Marolina Outdoor Inc. was founded to bring deep-seated product expertise across all outdoor categories. Our innovative designs and technologically focused products create the foundation of our authentic outdoor apparel. Huk Performance Fishing apparel represents a fresh take and a unique understanding of angling needs, offering functional styles that appeal to anglers of all ages. Huk is motivated to provide quality apparel so anglers can maximize their fishing adventures and provide quality comfort and style regardless of the size of the fish or where their pursuit leads them. Visit Huk.com for more information.

About B.A.S.S.
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting-edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, St. Croix Bassmaster Opens Series presented by SEVIIN, Mercury B.A.S.S. Nation Qualifier Series presented by Lowrance, Strike King Bassmaster College Series presented by Bass Pro Shops, Strike King Bassmaster High School Series, Bass Pro Shops Bassmaster Team Championship, Newport Bassmaster Kayak Series presented by Native Watercraft, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Bass Pro Shops Bassmaster Classic presented by Under Armour.



The KAGE Family Grows from DAIWA

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The KAGE Family Grows
Now available, DAIWA’s new multispecies KAGE LT engineered to be the lightest spinning reel in its class.
FOOTHILL RANCH, CA (January 15, 2025) – In Japanese, KAGE means “shadow,” or metaphorically, refers to someone who is “secretive” or “elusive.” Think about that elite, stealthy angler who patrons only independent dealers and has all the insights into local fishing. That’s the guy and gal DAIWA considered when they developed the KAGE series – available only at independent brick and mortar dealers.   Now available, new KAGE LT spinning reel sports rich features, beginning with its extremely lightweight and rigid ZAION body. The woven high-density carbon resin ZAION material is also durable and corrosion resistant to extend the life of the reel.The KAGE LT’s AIR ROTOR was engineered to be incredibly rigid and with minimal flex, especially at high drag pressures. Critically designed cut-outs reduce the weight of the rotor itself while adding stability and almost eliminating rotor “wobble”. The lighter the rotor, the less force it takes to spin around the reel, making it easier to turn the handle. 
The KAGE LT also features a tubular AIR bail, which further reduces weight and offers more rigidity than standard wire, minimizing concerns over flex, bending, or breaking. The thicker material feels better to the fingers when flipping the tubular air bail as well.A7075 aircraft-grade aluminum TOUGH DIGIGEAR® technology is another hallmark of the KAGE LT. The especially hard and lightweight aluminum is precision machined and digitally cut, making it considerably more resistant to wear than traditional gear materials on the market.Anglers will also appreciate DAIWA’s brilliant Advanced Tournament Drag (ATD™) when setting the hook and fighting fish. The smart system applies an increased, instantaneous and calculated resistance during the hookset. After the hook drives home and the fish starts pulling, ATD automatically returns to the selected drag setting.Where reel meets angler, the KAGE features a machined screw-in handle that connects directly to the main drive gear. The business end of the handle features a premium, compressed cork handle on the smaller 1000-2500 sizes and a larger rubberized T-handle for added grip on the larger 3000-4000 sizes.DAIWA Field Marketing Manager, Chris Martin, said, “We developed the KAGE LT to be incredibly lightweight for its size. This, while maintaining rigidity, bolstering sensitivity, and adding a level of corrosion resistance.”Martin continued, “The KAGE LT is the perfect utility spinning reel for multispecies anglers. Whether you’re chasing bass, walleyes, trout, or panfish, this reel will do it all. And with options down to a 1000-size, it’s tailormade for finesse fishing.” 
KAGE LT (1000, 2000, and 2500 sizes with premium cork handle)
THE PERFECT MATCHMartin said DAIWA has made matching the new KAGE LT to a spinning rod simple. The recently released KAGE Bass and Walleye Series’ balance and fish ideally with premium, yet reasonably priced rods. Key features in both the bass and walleye versions include an Air Sensor Reel Seat, Fuji guides with Alconite rings, DAIWA’s elite SVF Nanoplus carbon resin, and x45 to eliminate blank twist. SPECIAL NOTE FROM DAIWA: The KAGE series is available exclusively at independent dealers. DAIWA strongly supports its vast network of dealers that are the heartbeat of fishing. 
KAGE LT (3000 and 4000 sizes with rubber T handle)
KAGE LTFEATURES:ZAION BodyExtremely strong and lighter than aluminum and magnesium, the woven high-density carbon resin ZAION material is durable and corrosion resistant to extend the life of the reel.AIR RotorThe smart design lessens weight, provides even rotary balance and stress distribution, and reduces vibrations, all while maintaining strength. Delivers a more precisely balanced reel performance than competitors.AIR BailInnovative bail design features a hollow, tubular stainless steel bail that delivers maximum rigidity and strength with minimum weight. The smooth protrusion-free construction lets the line easily flow to the line roller for trouble free line control.TOUGH DIGIGEARA7075 Aircraft Grade aluminum is forged into bigger gears with larger tooth patterns and perfectly meshed between an ultra-tough drive gear and pinion gears for optimized speed, torque, exactness, smoothness, and durability.2BB Supported ATD (Advanced Tournament Drag)The lightweight spool sits atop a pair of BB’s, resulting in a smooth, frictionless payout as the spool engages and rotates. This prevents fish from coming unhooked as drag pressure remains steady.Machined Aluminum Screw in HandlePrecision tooling renders a smooth and secure fit. The ergonomic design delivers the ultimate in control and comfort with a secure grip.
For Daiwa’s latest color catalog and/or information on Daiwa dealers in your area, call Daiwa’s Customer Service Department at 562-375-6800 or e-mail inquiries to: [email protected]. The URL for Daiwa’s web site is daiwa.us