Whataburger brings bold flavors to Wheeler Lake with fourth-consecutive Elite Series sponsorship 

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May 21, 2024

Whataburger brings bold flavors to Wheeler Lake with fourth-consecutive Elite Series sponsorship 

BIRMINGHAM, Ala. — For the fourth consecutive year, Whataburger, the beloved burger chain known for bold flavors and fresh ingredients served up just like you like it, has signed on as a Bassmaster Elite Series tournament title sponsor. The 2024 Whataburger Bassmaster Elite at Wheeler Lake will be held June 13-16 in Decatur, Alabama.

“At Whataburger, we’re all about creating memorable moments, and that’s exactly what we’ve been able to do with the Bassmaster Elite tournament over the last four years,” said Whataburger Director of Sponsorships Jeff Altman. “Wheeler Lake is a prime location for these anglers and their families and fishing fans from all over to enjoy a day at the lake and celebrate afterwards at their nearest Whataburger. It’s truly a special experience we’re proud to be a part of.”

The last B.A.S.S. event to be held on Wheeler Lake was the May 2023 St. Croix Bassmaster Open presented by SEVIIN, where Wisconsin pro Adam Rasmussen won with 54 pounds, 15 ounces. Wheeler is the second-largest lake on the Tennessee River in northern Alabama and stretches 60 miles from Guntersville Dam to Wheeler Dam near Rogersville. Stumpy flats and creek channels are popular areas to find bass midlake, while the lower end features steep banks and long points.

Whataburger locations in nearby Decatur, Athens, Florence and Huntsville will keep anglers and fans fueled up on their way to the free, family-friendly Elite Series Outdoors Expo at Ingalls Harbor in Decatur, held in conjunction with the Elite Series event. The Outdoors Expo will bring together fishing and Whataburger fans alike to learn about exciting new menu items and play games to win prizes at the Whataburger tent. 

“We’re very excited Whataburger is serving as title sponsor for the Bassmaster Elite at Wheeler Lake,” said B.A.S.S. CEO Chase Anderson. “The Wheeler Lake event is always a very popular stop for tournament anglers. North Alabama is bass fishing country, and we look forward to welcoming fishing fans from the area. The Whataburger partnership is a great fit for everyone, and we always enjoy their on-site presence where they share the Whataburger experience and promote North Alabama’s Whataburger locations.”

Live coverage of all four days of the Whataburger Bassmaster Elite at Wheeler Lake starts Thursday, June 13 on Bassmaster.com. The tournament will air on FS1 on Saturday, and, for the first time, coverage of an Elite Series event will be available on FOX on Sunday. For more information, visit Bassmaster.com